PACKAGING DESIGN
PRODUCT CATALOG
SOCIAL MEDIA ADS
Underneath Skincare
As the graphic designer behind Underneath Skincare’s branding and marketing design, I aimed to create a visual identity that reflects the brand’s commitment to purity, transparency, and skin confidence. The minimalist design emphasizes clean, natural ingredients with a soft yet sophisticated aesthetic, allowing the brand’s mission to shine through. From packaging to digital marketing materials, every element was crafted to encourage an open dialogue about skincare, aligning with the tagline, “Ask Me What’s Underneath.” By blending modern typography, a calming color palette, and thoughtful layouts, the branding not only enhances the customer experience but also reinforces Underneath Skincare’s dedication to education and honest beauty. 🌿💛 #AskMeWhatsUnderneath
